In the 2010s, the Mac underwent a period of neglect under CEO Tim Cook, especially for professional users, but was later reinvigorated with the introduction of popular high-end Macs and the transition to Apple silicon, which brought the Mac to the same ARM processor architecture as iOS devices. High pixel density Retina displays, first used in the iPhone 4, were introduced to the MacBook Pro in 2012. The 1996 acquisition of NeXT brought Steve Jobs back to Apple, who oversaw products which moved the Mac into the mainstream, including the 1998 iMac, the OS X operating system (renamed to macOS in 2016), and the Mac transition to Intel processors in 2005 to 2006. Color graphics support arrived with the Macintosh II in 1987 and the 1994 Power Macintosh models began the move from Motorola 68000 series processors to PowerPC, but the Mac was unable to compete with commodity IBM PC compatibles through most of the 1990s.

Development of the system was originated by Jef Raskin, then taken over by Steve Jobs, who subsequently resigned from Apple in 1985. The original Macintosh, with a 9-inch monochrome monitor built into the case, was introduced by a television commercial titled ' 1984' shown during Super Bowl XVIII.

Macs are sold with the macOS operating system. The product lineup includes the MacBook Air and MacBook Pro laptops, and the iMac, Mac Mini, Mac Studio, and Mac Pro desktops. The Mac, short for Macintosh (its official name until 1999), is a family of personal computers designed and marketed by Apple Inc. The MacBook Air was Apple's best-selling Mac model. For other uses, see Macintosh (disambiguation). For the original Macintosh, see Macintosh 128K.

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